Be Our Guest: Customer Service at the Happiest Place on Earth
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I personally love going there and not just because I enjoy seeing my daughters face light up, but also because of the way they make you feel the minute you touch ground in Orlando. Everywhere you go in the parks, hotels, or even airports, you are sure to hear the same phrase uttered again and again, Have a magical day. Hey, even call them up to ask about vacation packages and I guarantee that you will hear someone say this to you. And its not just something that they are being paid to say. For the most part, they genuinely want you to have a magical day.
So, why the commercial for Disney World? Well, its quite easy really. They know how to provide great customer service! Disney sets the standard for how we should treat people. They dont refer to us as customers, they call us guests. Think about when you have a guest over to your home. You clean a little bit more, make sure that your house is presentable and you go out of your way to make sure that your guest has a great experience and that they want to come back. Disney is no different in this regard. When you visit Disney, you go to visit the house of the mouse and you better believe that they want you to come back.
As an example of what I am talking about, the first time I took my daughter to Disney World she was going to celebrate her fourth birthday while we were there (which also happened to be my birthday). As were checking in at the hotel, we were asked if it was anyones first visit, or if we were celebrating any special occasions. Being that it was my daughters birthday, as well as her first visit, she was given two buttons to wear so she could celebrate. I am not kidding you, every person we encountered from the food service staff, to the monorail operators and all the way up to Mickey himself, wished her a happy birthday. While shopping in the stores, the clerks noticed her buttons. As I was purchasing items they would call my daughter over, hand her the phone and tell her that someone had called asking for her. Once she put the receiver to her ear, Goofy or Donald Duck would wish her a happy birthday and explain how they were so excited that she had come to visit them. Little added touches like this made for a happy girl, which in turn made for happy parents.
Sure its an expensive place to go and the trip can sometimes be a hassle, but I never mind paying the money, or suffering the drive/flight. When a company treats you or your family the way Disney does, its easy to go out of your way to support them and their products. Now, it might be kinda weird if we all started wishing our customers a magical day. Out of context, they might think we were crazy. But what little ways can you think of to give your customers, or guests, that extra unique experience?
Often referred to as the happiest place on earth, 2 Responses to Be Our Guest: Customer Service at the Happiest Place on Earth. Steve says: April 26, 2012 at 7:57 pm
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